New Bright Industrial Co., Ltd. is a privately owned enterprise. Founded in 1955, we are a totally vertically integrated manufacturer and have through the years built our expertise in injection molding, tooling, mechanical design, precision engineering parts design, and miniature motor manufacture. We were indeed the first Hong Kong/PRC toy manufacturer to be accredited with ISO 9002 certification in July 1993.

Today, we pride ourselves in having become one of the leading manufacturers in battery operated toys and radio control products. We are one of the top two manufacturers with the largest market share within our specialized categories in the North American toy market.